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It’s going to be Mum-rewards season, as Nigeria’s family-centric dairy emblem from the strong of FrieslandCampina WAMCO, 3 Crowns milk, is about to go back with its very talked-about 3 Crowns Mum of the 12 months festival.
The once a year ‘Mum of the 12 months’ marketing campaign started in 2015.
In the course of the marketing campaign, 3 Crowns Milk places the highlight on moms by means of recognising the original position they play in making sure a wholesome vitamin for the kinfolk.
This 12 months’s version, as with earlier years, shall be grand and supply 3 (3) moms with a captivating revel in.
Mainly, each and every of the 3 winners shall be rewarded with an all-expense paid go back and forth for themselves and two members of the family to Dubai.
Additionally, they’d get twelve months’s provide of 3 Crowns milk, whilst others would win comfort prizes, together with money.
Care For Moms
In keeping with the Advertising and marketing Supervisor, 3 Crowns Milk, Gloria Jacobs, “3 Crowns is the first-ever milk emblem in Nigeria to recognize and maintain moms.
Motherhood calls for a large number of sacrifices and repaying mums sufficient could also be tough.
Following the “Mum, we’ve were given you” narrative, 3 Crowns milk has as soon as once more introduced again the extremely contested ‘Mum of the 12 months’ platform.
Have You Learn: Shoppers Applaud 3 Crowns For “Give Your Middle Out” Marketing campaign
“It’ll make room for other people to turn appreciation to their moms, with a universe of ‘Appreciation,’ and a great opportunity to win a go back and forth to Dubai,” Jacobs defined.
“Because of Covid-19 restrictions and lockdowns,” Jacobs added, “The ‘Mum of the 12 months’ 2020 and 2021 editions had been canceled, which is why we’ve consolidated on a extra powerful 2022 version.
How To Take part
Additionally, Jacobs defined that friends and family most effective wish to observe 3 easy steps: ‘BUY, WRITE and SUBMIT’ to take part within the festival.
individuals must purchase 3 Crowns of milk price N2,000 (Two Thousand Naira), write a brief tale on why their mums are the most efficient, and why they should be topped ‘Mum of the 12 months’, and post it.
She says you want to make nominations in particular person or via family and friends.
Additionally, the extra you purchase and post, the easier your probabilities of being shortlisted to win.
The write-ups, names, and photographs of nominated mums along empty packs of the 3 Crowns milk shall be submitted at www.threecrowns.com.ng/mum-of-the-year or in make a selection shops.
Record sizes will have to be under 1 MB. Most effective JPG and PNG document codecs are allowed.
All entries won shall be screened whilst shortlisted contestants shall be invited for the grand finale. At that tournament, they’re going to compete for the highest 3 spots.
The finale shall be hosted and judged by means of most sensible Nigerian celebrities and widespread health coaches.
3 Crown Mum Of The 12 months Marketing campaign
The 3 Crowns Mum of the 12 months marketing campaign debuted in 2015 with Olamide Olaleye because the winner.
Nkechi Brayila gained in 2016 and Oluwakemi Longe in 2017.
In commemoration of its thirtieth anniversary in 2018, 3 Crowns raised the bar by means of awarding the grand prize to a few winners: Jennifer OtoGod, Pauline Pambolo Daniel, and Adaobi Okonkwo.
They had been each and every rewarded with an all-expense paid holiday to Dubai with two participants in their households and a 12 months’s provide of 3 Crowns Milk.
Since 1988, 3 Crowns milk has nourished customers in ways in which advertise wholesome consuming behavior and energetic existence in order that moms and their households stay wholesome.
Because the heart-friendly milk, 3 Crowns milk is the one Nigerian dairy emblem counseled by means of the Nigerian Middle Basis, because it continues to rejoice each and every mum as the center of the house.
For more info at the marketing campaign, discuss with: www.threecrowns.com.ng/mum-of-the-year
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