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Equinix, Inc. (Nasdaq: EQIX), the sector’s virtual infrastructure corporate®, introduced the appointment of Adam Berlew as Leader Advertising and marketing Officer (CMO), efficient right away. With greater than 25 years’ enjoy in strategic advertising and world management roles, Berlew returns to Equinix after in the past serving as a Vice President of International Advertising and marketing from 2012 to 2015. He joins Equinix’s Buyer and Earnings (CRO) management crew and will probably be in command of using visitor acquisition and earnings enlargement via efficient advertising methods that align with the corporate’s imaginative and prescient for Platform Equinix®.
“We couldn’t be extra excited to welcome Adam again to Equinix and feature him sign up for our management crew as CMO,” mentioned Peter Van Camp, Govt Chairman and period in-between Leader Earnings Officer, Equinix. “As a passionate chief with a confirmed observe file and a deep figuring out of era, cloud and marketplace dynamics, Adam is certain to influence our logo and world-class advertising group to new heights as virtual transformation stays an unprecedent drive for financial enlargement.”
Berlew in the past served as Head of International Virtual, Endeavor, Financial system and Platform Advertising and marketing for Atlassian. Previous to that, he was once Govt Director of Cloud AI Technique, Operations and International Endeavor Call for Advertising and marketing at Google, the place he additionally served as an advisory member for Capital G, Alphabet’s unbiased enlargement fund. Berlew has spent nearly all of his occupation running for main undertaking era corporations, together with Broadcom and Dell, and started his occupation with Boston Consulting Workforce, the place he occupied with marketplace and operations technique for the era and telecommunications industries.
“Equinix puts a powerful emphasis on figuring out and assembly visitor wishes,” mentioned Berlew. “This customer-centric manner—mixed with the corporate’s logo, trade management and world footprint—supplies immense alternative to create and execute advertising methods that power price. I’m overjoyed to go back to an organization that has an unwavering dedication to steady innovation and fast growth, and I stay up for the chance to steer high-impact tasks and give a contribution to its enlargement trajectory.”
Berlew earned his MBA from the Wharton College of Industry, College of Pennsylvania, and a B.A. stage from Brown College, and is an Unbiased Board Member of the U.S. Olympic Luge Committee and a Existence Member of the Council on International Members of the family.
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