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Advertising and journalism interns expand career-building talents via immersive studies.
DETROIT – Chevrolet and the Nationwide Newspaper Publishers Affiliation (NNPA) have concluded the 7th yr of Uncover the Surprising (DTU), a 10-week immersive internship and scholarship program for 10 HBCU scholars to discover advertising and marketing roles fascinated by Chevrolet’s leading edge automobiles and community-based journalism with the NNPA.
“Chevrolet is proud to proceed our collaboration with the NNPA for DTU, offering HBCU scholars a possibility to expand profession talents whilst gaining precious on-the-job wisdom,” mentioned Steve Majoros, leader advertising and marketing officer of Chevrolet. “We are hoping this can be a existence converting enjoy for the guys that might be carried with them right through their careers.”
All through this yr’s DTU program, scholars took a highway shuttle within the all-new 2024 Chevy Trax to create content material across the car’s array of security measures, equivalent to Chevy Protection Lend a hand* — an ordinary suite of six complex options designed to lend a hand stay occupants protected at the highway. The Advertising fellows drove affect inside the Chevrolet emblem via contributions to the Social, Automobiles/Crossover, Experiential, and CRM groups. Different immersive studies integrated the NNPA Nationwide Conference, Tennessee State College DTU content material shoot, MLB Swingman Vintage attendance with participant interview alternatives, and a Chevrolet Journey and Pressure behind-the-scenes alternative.
The 2023 DTU mentors, they all HBCU graduates, integrated Terrence Jenkins (Terrence J), STEM suggest Justin “Mr. Fascinate” Shaifer, and ESPN sports activities journalist and HBCU Southwestern Athletic Convention alum Tiffany Greene. Mentors shared precious advertising and marketing and communications insights to lead fellows right through their school and profession adventure. Moreover, publicist and content material writer Brandi Merriweather, socially referred to as TheGenZPublicist, introduced insights on how A.I. generation is getting used within the media trade.
“The NNPA and Chevrolet collaboration is still fruitful as we foster the following technology of aspiring newshounds and infuse our newspapers with nice skill,” mentioned NNPA President and CEO Dr. Benjamin F. Chavis Jr,. “Our publishers supply platforms serving because the network voice, permitting scholars to carry a long run technology point of view to lend a hand bridge conventional and new storytelling.”
So far, DTU has supplied 59 HBCU scholars from 22 other HBCUs with greater than $750,000 in scholarships and stipends. Of the previous DTU scholars, 3 had been employed into GM, one returned as a 2023 GM intern, and extra are running for NNPA publications, helping in a various pipeline of skill. Be informed extra concerning the Chevrolet Uncover the Surprising fellowship at https://www.nnpa.org/chevydtu/.
*Protection or driving force help options are not any replace for the driving force’s accountability to function the car in a protected way. Learn the car’s proprietor’s handbook for essential characteristic boundaries and data.
ABOUT CHEVROLET
Based in 1911 in Detroit, Chevrolet is now probably the most international’s greatest automotive manufacturers, to be had in just about 80 international locations with just about 2.7 million vehicles and vans offered in 2021. Chevrolet fashions come with electrical and fuel-efficient automobiles that characteristic attractive efficiency, design that makes the pulse, passive and lively security measures, and easy-to-use generation all at a price. Additional information on Chevrolet fashions can also be discovered at http://www.chevrolet.com.
ABOUT NATIONAL NEWSPAPER PUBLISHERS ASSOCIATION
NNPA is a industry affiliation of greater than 200 African-American-owned network newspapers from round the USA. Since its founding 79 years in the past, NNPA has constantly been the voice of the Black network and an incubator for information that makes historical past and affects our nation. As the biggest and maximum influential Black-owned media useful resource in The united states, NNPA delivers information, data, and observation to over 20 million folks each and every week.
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