Amid Diddy’s Legal Troubles, These Brands Have Cut Ties

For nearly 20 years, most of Diddy’s dollars came from his partnership with London-based spirits giant Diageo. The company, which owns well-known brands, including Ketel One, Crown Royal and Captain Morgan.

But that partnership went south in June of 2023, when he accused the company of racism, claiming they kept valuable resources from his Ciroc vodka and DeLeon tequila brands that they shared with brands targeted to white people.