Augi Water's Technique to Alkaline Hydration

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In an technology the place health-conscious customers are more and more in the hunt for hydration answers that now not simplest quench their thirst but additionally nourish their our bodies, the bottled water trade has witnessed an important transformation.

One explicit pattern has been the upward push of alkaline water, acclaimed for its doable fitness advantages. The USA bottled alkaline water marketplace is predicted to achieve $2.8 billion through 2027, rising at a CAGR of eleven.5% from 2022 to 2027.

On this interview, we talk with 23-year-old Augustine Amoakohene, the co-founder of Augi Water, to be told extra about his adventure from streetwear aficionado to health-conscious entrepreneur.

What impressed you to create Augi Water and input the alkaline water marketplace?

Briefly, my mom and my passion in streetwear and haute couture impressed me to create Augi Water. One in every of my many idols is Virgil Abloh, who has a robust affect in haute couture and streetwear, or the tradition language, which has been a pastime of mine since an excessively younger age.

At 10 years outdated, Splendid used to be the emblem that opened my passion in streetwear. As I grew older, my passion in haute couture used to be brought about through my mom, as I accompanied her all the way through her buying groceries sprees. No longer simplest do I credit score her for her skill to identify developments and be trendy, however she additionally uncovered me to the figuring out that fitness is crucial element of wealth through repeatedly eating premium-grade water, reminiscent of Fiji and Evian. Being attentive to this addiction is what subconsciously introduced Augi Water to existence.

What makes Augi Water stand proud of different alkaline water manufacturers within the aggressive marketplace?

Augi Water differentiates itself from different alkaline bottled water as a result of we aren’t only a bottled water emblem, we’re the entirety a bottled water emblem involves and extra. In fact, our venture promotes the intake of top quality alkaline water and figuring out the numerous fitness advantages of alkaline water.

Along with the significance of sustainability, we exceed minimum sustainability efforts by using our landfill biodegradable bottles. Then again, simply as essential because the purposeful advantages, Augi Water has advanced a bottled water emblem that has connected itself to streetwear, haute couture, and present tradition developments, attracting a brand new buyer crew and conclusively inspiring a brand new technology of bottled water drinkers; Blurring the strains between an approach to life and a bottled water emblem. For readability, bring to mind us because the Balenciaga of water.

What methods have pushed your national retail partnerships, and the way do you intend to enlarge additional?

Patience, determination, and religion are the methods that experience pushed my present retail partnerships. Augi Water isn’t a venture-back start-up, having the ability to name on an investor who may give further investment or has a pre-existing dating with shops.

Due to this fact, each and every retail partnership established has been alone via verbal exchange with those corporate’s decision-makers. When given the chance, I completed sharing the venture in the back of the emblem with class managers and consumers, who I consider admire my venture and flair.

As with every start-up founder, I plan to enlarge additional through keeping up relationships and pushing ahead new outreach with shops’ decision-makers, leaning closely on self-introduction and introductions from present distribution companions. I additionally intend to search for the involvement of brokerage corporations and/or rent workforce with present store relationships.

What distinctive relationships or partnerships have you ever advanced that you are feeling will lend a hand develop what you are promoting?

There are a number of relationships I consider will get advantages the expansion of Augi Water. Those I believe would be the maximum impactful, to start with, are Matthew Odunuyi, Nick Jarjour, Leader Keef, Lil Uzi Vert, and make a choice beverage group individuals at GoPuff. All of those people play distinctive roles in previous and upcoming alternatives.

What demanding situations have you ever confronted as a tender entrepreneur?

A shorter query to reply to is what demanding situations haven’t I confronted as a tender entrepreneur? I believe like I’ve encountered each and every problem there may be as a tender entrepreneur. The wonderful thing about all of it is that Augi Water continues to be thriving. Do you know that the typical age of a a hit start-up founder is 45 years outdated?

Being lost sight of or disregarded and instructed to return again at yet again because of my age is the problem that bothers me probably the most. Because of my age and or loss of enjoy, some retail consumers and buyers are questionable about my emblem’s skill to accomplish. I will simplest proceed to push ahead and paintings arduous sufficient to be an outlier of statistics for the typical age of a start-up founder.

The place do you spot the corporate within the subsequent 5 years?

Within the subsequent 5 years, I see Augi Water’s availability in 75-90% of enormous chain shops out there during america. At the moment, I would like to look the corporate in dialogue with doable acquirers.

What recommendation would you give different marketers taken with beginning a beverage emblem?

My recommendation to others can be to stay chronic with outreach to shops. The squeaky wheel will get the oil. A perfect quote to replicate on is one through Saint Augustine, ” Pray as regardless that the entirety relied on God. Paintings as regardless that the entirety relied on you.”