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Ameka Coleman, founder and CEO of Strands of Religion, a Black-owned good looks logo devoted to offering blank hair care answers for textured hair and selling psychological wellness and self-love, has accomplished a significant milestone. Her corporate has been awarded a freelance with Premier Inc., a big sanatorium community this is indexed at the NASDAQ, to provide its textured hair merchandise to their hospitals throughout america.
Ameka is among the first Black marketers within the new class of “Ethnic, Scalp, and Skin care” to obtain this type of contract, and the partnership will permit her corporate to amplify its distribution community whilst expanding its visibility within the healthcare business.
For Black sufferers, get admission to to ok healthcare has been an ongoing fight, together with elementary affected person wishes reminiscent of hair care. The disparity in wisdom and coaching associated with the care of textured hair within the healthcare business has frequently resulted in insufficient remedy for sufferers. On the other hand, this partnership marks growth against addressing this disparity, as Strands of Religion is operating with Premier to offer top of the range merchandise for sufferers with textured hair in hospitals throughout america.
Ameka expressed her enthusiasm for partnering with Premier. As any individual who had labored within the healthcare field prior to now, she calls this chance a “complete circle second,” and sees it as an extension of the corporate’s undertaking to enhance the well-being and psychological well being in their consumers and the sanatorium’s sufferers via their merchandise. She feedback, “Research have persistently published the presence of racial inequities and subconscious bias inside of america healthcare machine. Those biases additionally lengthen to haircare. I’m tremendous excited that this partnership will permit for a extra equitable healthcare panorama.” This collaboration represents a step in the appropriate route.
She additionally shared that she is worked up as a result of, in her earlier profession, she used to paintings in hospitals as a scientific analysis skilled. So, to now be at the different finish of supplying merchandise from her personal corporate is surreal and a blessing. Ameka’s primary function has been to create intentional hair care merchandise for textured hair that experience traditionally been underrepresented. Due to this fact, receiving the chance to be awarded for this new ethnic care class is a dream come true.
Strands of Religion’s product line, together with conditioners, shampoos, and stylers are specifically designed to stay sufferers’ textured hair cleansed and moisturized all the way through their sanatorium keep. Those non-toxic formulation are freed from sulfates, silicones, parabens, mineral oil, phthalates, and paraffins, making them a secure and wholesome selection for sufferers and their households.
The corporate has been known for its undertaking of selling self-love and this partnership with hospitals additional demonstrates their willpower to offering blank good looks merchandise for multicultural textures, bettering the psychological well being and well-being of ladies, and bringing communities in combination.
As collaborations between hospitals throughout the Premier, Inc. machine start to happen, Strands of Religion will start supplying its merchandise to quite a few hospitals. For more info in regards to the corporate and its merchandise, please talk over with their web site at StrandsofFaith.com
About Strands of Religion:
Based in 2018, SOF’s ayurvedic and botanical formulation paintings to nourish, repair, and refresh textured strands whilst expanding moisture-length retention and general wholesome hair and scalp. The corporate’s non-toxic formulation are deliberately designed for textured strands and a part of their dedication and logo enjoy is to finish international texturism by means of selling psychological wellness and self-love.
About Premier, Inc.
Premier is a number one healthcare development corporate, uniting an alliance of roughly 4,400 U.S. hospitals and well being programs. The corporate’s inventory ticker on NASDAQ is PINC.
For press inquiries, touch press@strandsoffaith.com
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