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HanesBrands (NYSE: HBI), a world chief in iconic attire manufacturers, introduced that Richard Mcleod has been named vp, leader advertising and marketing officer of worldwide Champion. Mcleod will likely be accountable for using Champion’s world emblem technique and omni-channel emblem positioning.
“The following bankruptcy of Champion’s tale is at the vanguard of our world expansion technique,” stated Vanessa LeFebvre, President of World Activewear. “We’re excited to faucet into Richard’s in depth revel in in world emblem control, an expert insights round our core customers, and dynamic management taste. Including Richard to the staff will enhance our connectivity to world customers by means of construction a community-led, digital-first emblem inquisitive about tradition.”
Mcleod joins Champion from Canada Goose the place he used to be the senior vp of the logo and accountable for emblem evolution, expansion, and function. Previous to Canada Goose, Mcleod used to be the vp and common supervisor of Foot Locker Canada the place he evolved and performed strategic projects that delivered expansion whilst inspiring and empowering early life tradition. Prior to being promoted to VP/GM, he used to be the vp of North The united states advertising and marketing for Foot Locker Inc. and vp of U.S. advertising and marketing for Footaction.
Mcleod has additionally held senior management roles inquisitive about advertising and marketing and expansion at Hennessy in addition to Bacardi USA the place he led a success collaborations and transformational campaigns for well known wine & spirit manufacturers like Gray Goose, Bombay Sapphire and D’usse Cognac.
“Champion is an approach to life emblem born from recreation, in order a former faculty athlete, it’s that significant heritage that motivates me to carry the enduring emblem by means of maximizing untapped world possible,” stated Mcleod. “I’m extremely impressed by means of the evolution of Champion throughout the “Champion What Strikes You” marketing campaign, which is producing significant affect with customers and communities world wide. The marketing campaign is already an improbable begin to the following section of the logo’s storied heritage, and I’m overjoyed to be part of it.”
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