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Viral TikTok sensation Keith Lee is continuous his efforts of highlighting and supporting Black-owned eating places in a big manner.
Pepsi Dig In is a platform designed to pressure get admission to, trade enlargement and consciousness for Black-owned eating places. It’s kicking off its newest name for submissions for its Eating place Royalty program.
The logo has partnered with Lee to advertise the second one yr of Eating place Royalty. The TikTok meals critic boasts over 12 million fans.
This system acknowledges the rustic’s best possible Black-owned eating places, and Lee’s affect will lend a hand turn into eating place homeowners’ lives and companies together with his posts.
“Pepsi Dig In started as a platform that began with the Eating place Royalty techniques particularly to lend a hand Black-owned eating places across the country, spotlight them, and in point of fact permit the individuals who practice me and foodies who practice me to appoint their favourite Black bar or eating place,” Lee stated in a contemporary, unique interview with Blavity. “It’s going to be tremendous dope!”
Lee began his TikTok occupation all the way through the pandemic to lend a hand him together with his social anxiousness. The pro UFC fighter was hoping recording himself would lend a hand him with interviews and private interactions. The self-proclaimed “foodie” merged his love of meals together with his new recording function and started posting one day by day meals evaluation. Since then, the Las Vegas-based influencer has been instrumental in serving to eating places national.
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