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Meet Seretha Willingham, the founder and CEO of SJW Logistics, a third-party logistics corporate offering freight transportation, warehousing, and e-commerce order success services and products.
Earlier than beginning her industry, she had a company profession spanning monetary knowledge research to challenge the control of knowledge era methods, together with strategic making plans and execution.
Her revel in allowed her to pursue entrepreneurship within the fast-growing logistics and transportation trade. On the peak of the COVID-19 pandemic, which ended in the disruption of the worldwide financial system, she used to be granted permission to turn out to be a full-time entrepreneur by way of her employers and based SJW Logistics, in keeping with Voyage ATL.
She bought a small trucking fleet of 5 vans and grew the corporate to twelve vans inside the first six months of management. The expansion of her corporate used to be manifested within the release of a 22,000-square-foot warehouse.
SJW Logistics is a third Birthday party Logistics (3PL) corporate that gives freight transportation for shippers and receivers, e-commerce order success, warehousing, and pallet garage services and products. The corporate’s 3PL makes it more uncomplicated for companies to extend into rising markets and new spaces, together with rising international locations.
In line with Willingham, she determined to enter the delivery and logistics trade as a result of no different corporate provides inexpensive warehousing and e-fulfillment for small to medium companies at an inexpensive worth.
“What makes us much more distinctive is we even have interior fleet services and products with cameras and GPS monitoring to hide any corporate transportation wishes as neatly,” she famous.
The adventure to changing into a significant participant within the delivery and logistics trade didn’t come simple for Willingham. In line with her, she confronted a number of demanding situations economically, bodily, and mentally.
“The most important problem has been in the hunt for investment to scale as a small industry in logistics and transportation. I’ve been declined by way of many banks and lenders as a result of they imagine the transportation trade a possibility. Those stumbling blocks pressured me to be very strategic within the corporate’s expansion and budgeting,” she informed Voyage ATL.
Willingham holds a Bachelor of Science Level in Finance, and a Grasp’s Level in Industry Management. She may be a Qualified Scrum Grasp and Challenge Control Skilled, and a proud graduate of Georgia’s SBA 2021 Rising Chief Elegance.
Chatting with ShoutoutAtlanta, she shared that her purpose is to make SJW Logistics a world recognizable logo to encourage others who appear to be her to create their very own logo.
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