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The 3 Crowns Mum of the Yr 2022 marketing campaign organised by means of 3 Crowns Milk, Nigeria’s heart-friendly dairy emblem, has come to an exceptionally grand and eventful finish.
The marketing campaign began with a choice for individuals of the general public to appoint any mom or mom determine deserving of a much-needed holiday, an all-expense-paid travel to Dubai – a terrific commute vacation spot with thrilling sights.
After weeks of intense and engaging festival, over 300,000 entries have been won, screened and narrowed right down to the highest 6 contestants.
Those contestants went directly to fight for the grand prize of an all-expense-paid travel to Dubai, twelve months’s provide of 3 Crowns milk, and different thrilling prizes, courtesy of 3 Crowns milk.
The finale used to be hosted by means of the delectable, lively influencer and host; Bukunmi Adeaga-Ilori, aka Kie-Kie, and judged by means of Public Well being Skilled and Vitamin Specialist, Jamila Lawal; award-winning actor and host; Linda Ejiofor-Suleiman; multi-award-winning weight reduction professional, Adedamola Ladejobi (AskDamz); and health professional, Seyi Olusore (Shedams).
A Gorgeous Tournament
It used to be certainly a ravishing match with celebrities, best govt officers and different stakeholders in attendance.
The highest 6 contestants have been judged in accordance with set standards, together with health, smartness, dance strikes, and the choice of votes by means of the target market. On the finish of the day, Mrs. Pleasure Obieze gained 1st position, adopted by means of Mrs. Ivbade Odigie and Mrs. Oluchukwu Rose Igwe, who clinched the 2d and third spots respectively, profitable an all-expense-paid travel for themselves and two members of the family to Dubai in addition to twelve months’s provide of 3 Crowns milk.
Clinching the 4th, fifth and sixth positions are Mrs. Jane Francis, Mrs. Elizabeth Olanrewaju and Mrs. Blessing Caleb, profitable ₦500,000, ₦400,000 and ₦300,000 respectively, and a 12 months’s provide of 3 Crowns milk.
For the primary time, the 3 Crowns Mum of the Yr 2022 festival identified and in addition rewarded an impressive store mum, Mrs. Abiodun Abolade Sodiq, with an all-expense-paid travel to Dubai and twelve months’s provide of 3 Crowns milk.
One of the most winners, Mrs. Pleasure Obiese thanked 3 Crowns Milk for being in actuality intentional about taking good care of mums.
In her phrases, “I believe so elated and really thankful to 3 Crowns milk for making this a truth for me. Motherhood could be very attention-grabbing and rewarding with 3 Crowns milk”.
In keeping with Chris Wulff-Caesar, Advertising and marketing Director, FrieslandCampina Sub-Sahara Africa Cluster, “Motherhood generally is a thankless task and even if moms are favored, one can by no means pay off them for all they do.
Their monumental sacrifices, on occasion to their detriment, put an emotional and bodily burden on them.
Because of this we created the Mum of the 12 months marketing campaign to turn appreciation for moms or mom figures and provides them their genuinely-earned leisure and pampering.
Care For Mums
The Advertising and marketing Supervisor of 3 Crowns milk, Gloria Jacobs, famous that 3 Crowns milk stays located to take care of mums as a result of if mums deal with themselves, they are able to in flip take care of the remainder of their households.
3 Crowns milk will proceed to turn care to moms whilst acknowledging the vital position they play within the circle of relatives.
“We admire each circle of relatives who participated and contributed considerably to the a hit execution of 3 Crowns Mum of the Yr 2022.
“We congratulate the profitable mums and sit up for every other thrilling version later this 12 months,” Jacobs added.
The 3 Crowns Mum of the Yr marketing campaign debuted in 2015, with Olamide Olaleye because the winner. Nkechi Brayila gained in 2016 and Oluwakemi Longe in 2017.
In commemoration of its thirtieth anniversary in 2018, 3 Crowns raised the bar by means of awarding the grand prize to 3 winners: Jennifer OtoGod, Pauline Pambolo Daniel, and Adaobi Okonkwo.
They have been each and every rewarded with an all-expense-paid holiday to Dubai with two individuals in their households and a 12 months’s provide of 3 Crowns milk.
3 Crowns milk used to be established in 1988 to supply Nigerians with high quality nourishment with nice style, creaminess, and coffee ldl cholesterol, making it Nigeria’s heart-friendly milk.
It has delivered in this promise persistently because it continues to provide low-cholesterol nourishment to hundreds of thousands of Nigerian properties.
It’s also enriched with very important nutrients and minerals required for mums to stay have compatibility and are living wholesome existence.
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